Proof · the sample report

What one month's report finds.

Walked through on our downloadable sample - a fictional store (Vektra Audio) with data built from real ecommerce patterns, so we can show every number in full. This is the analysis, unredacted.

Follow the light · one finding, start to finish

Nothing here is visible in a single tool.

This is how the sample report's biggest ads finding was found. Walk it the way the analysis does - one dashboard at a time.

Google AdsMay 13 - Jun 10

PMax · All Products12.2×

PMax · Precisio & Spiraline9.5×

Search · Generic3.6×

blended 11.5× · spend pacing normal

The ads account looks healthy.

12.2× on the main campaign, 11.5× blended. An agency reviewing this account closes the tab. Nothing to fix.

Now open a different tool →

Merchant Center · price position1 544 products

Below market537 products

At market ±5%807 products

Above market342 products

competitive catalog · nothing flagged

The pricing tool looks fine too.

A third of the catalog is priced below market - competitive, healthy, boring. On its own, this screen says nothing either.

Neither tool is wrong. Both are blind. Join them →

The join · price position × spend × returnonly exists in the field

Below market · €527 spend20.8×

At market · €2,692 spend15.1×

Above market · €639 spend14.1×

the best-priced products get 14% of the spend

Join them, and the account is starving its winner.

The products that already win on price earn the account's best returns - on a fifth of the budget given to the products that can't match them. This row doesn't exist in Google Ads. It doesn't exist in Merchant Center. It only exists where the two overlap.

20.8×

The fix took one custom label. Finding it took the join.

A price-position label in the feed lets the campaign steer budget toward the products that already win - a fifteen-minute change, once you know it's there. That's what the monthly report is: the joins nobody runs, run every month.

Three more findings from the same month ↓

Same month, same report

Three more findings.

Email × the funnel€35,000

The flow that didn't exist

5 005 cart sessions a month, and no recovery flow to catch what they abandon. The sample report prices a three-step flow at ≈ €35,000 per period.

Fix: Ship the flow; score it in next month's report.

Budget × the revenue clock45.5%

Throttled at prime time

45.5% of revenue lands 18:00-24:00 - while evening ad spend runs ~40% below midday and the daily cap hit on 9 of 29 days.

Fix: Raise evening budgets to catch what the cap drops.

Engagement scoring × retargeting31.5%

The audience nobody targets

630 non-buyers at engagement score 35+ convert at 31.5% naturally - and no campaign was touching them. 6 185 more sit at score 20+.

Fix: Export the scored tiers to Google Ads.

Also in the same report

+44.7% revenue month-over-month11.5× blended ROAS−7.3pp checkout abandonment2.7× repeat-buyer order value

All from a single month's report - and every finding ends the same way: an action, an expected number, and an honest score in the following month's report. One finding like these outweighs the fee many times over.

Most businesses never find these things - not because they're hidden well, but because nobody joins the places they hide. That's the whole method: don't stare into the light of one dashboard. Light the data from the side, and watch what appears.

Inside the report

What clients actually receive.

Two sections from the sample: the verdict - one metric that matters, what moved it, and last month's actions scored honestly as HIT, MISS or LEARN - and the action plan, seven changes ranked by impact × ease, each with an expected number and a check-by date.

DarkField sample monthly report - the verdict: revenue as the one metric that matters, what moved it, and last month's actions scored — 00 · The verdict - and last month's calls, scored · tap to zoom

DarkField sample monthly report - the action plan: seven changes ranked by impact and ease — 01-02 · Three stories, seven actions · tap to zoom