Real findings from one month's analysis.
Anonymised — a Swedish car-audio retailer, ~1,500 products, ~24,000 monthly visitors. Every number below came from a single DarkField report.
Best ROAS, least budget
Products priced below market return 20.8× ROAS — yet receive just ~14% of the ad spend.
Fix: Shift budget to the prices that already win.
Throttled at prime time
Ad spend drops 40% from 21:00 to 23:00 — the single biggest revenue window on the whole site.
Fix: Lift the cap on high-AOV evening hours.
The recoverable leak
58.7% checkout abandonment — 573 carts left in 35 days, ≈56 000 kr in recoverable sales.
Fix: Launch cart + post-purchase email flows.
Also in the same report
All from a single month's report — and acting on just one finding (the 56 000 kr leak) can outweigh the monthly fee many times over.
We found a channel you weren't tracking.
That sentence is usually where the audit ends up. Want yours?