Deep insight, on demand.
The core: many data sources unified into one database, queried for deep insight. Alongside it: digital marketing, email marketing and A/B testing — all driven by the same data.
Every source, unified
Six tools most ecommerce brands run separately — GA4, paid search, price benchmarks, email, social, sales data — merged into a single journey per shopper. All sources in time order, one row per shopper, connected through many overlapping signals. No single shared key required.
One email connects every device
A shopper browses anonymously on desktop, then opens your email on their phone. One identifying action links it all: every session before and after the match joins the same shopper, across all their devices. Past sessions are retroactively stitched; present and future ones are always attributed.
Only real visitors reach your reports
Bots, crawlers, staff sessions and out-of-market visitors are stripped out before they touch a metric. Garbage in, garbage out — cleaner inputs mean conversion rate, ROAS and signal scores all reflect genuine demand.
Score every shopper on what drives sales
We learn which behaviours correlate with purchases on your store — from your own data, not a generic model — then score every shopper on them. High scorers get bid up and seed lookalike audiences; warming shoppers get retargeted; cold traffic stops wasting spend. The score is a leading indicator of revenue: paid channels optimise toward intent days before a sale happens.
Test the whole journey, not the final click
A flat conversion number hides the truth. Two variants can tie on day-one conversion while one quietly builds shoppers who explore deeper, return more, and spend more over time. Because every journey is unified and scored, we test for the behaviour that predicts lifetime value — not just the next click.
Ask your data anything
Because every source sits in one place, no question is off-limits. Does the homepage video lift conversion for visitors who watch past 50%? Which first-touch channel brings the highest-lifetime-value customers? Do shoppers who read reviews come back and buy again? Isolated, quantified, answered.
Digital & email marketing
Paid campaigns and email flows run against the unified field — so the shopper who abandoned a cart on mobile gets the right message, and budget follows measured intent instead of guesses.
49 engagement signals per store
Scroll depth, variant clicks, journey sequences, mobile micro-signals, negative signals — weighted from your own sales data, scored live on every session.