Everything you measure,
in one field of view.
DarkField pulls web, ads, email and CRM into a single queryable field — then surfaces the patterns that stay invisible in the dark.
The data headaches you already know.
If you run a growing store, you've probably hit most of these. Underneath every one: data that's scattered, dirty, and never turned into action.
Your tools don't agree
GA4, Meta and your store each report a different number — which do you trust?
You're flying half-blind
Cookie consent and ad blockers hide a big share of your real sales.
Bots inflate the numbers
A chunk of your “traffic” was never going to buy a thing.
Dashboards show what, not why
You see the KPI moved — but nothing tells you the cause, or the fix.
Every question needs an analyst
“Did the new page help?” shouldn't take two weeks to answer.
Desktop & mobile don't connect
Someone who browses on mobile and buys on desktop counts as two people.
Most ecommerce never gets past step one.
GA4 reports what happened. It can't tell you what to do next. DarkField builds steps two to five — raw data, cleaned, analysed, acted on.
Siloed, aggregated data
Collected for KPI dashboards. Where most stores stop.
Complete raw data
Captured server-side and warehoused.
Connected & cleaned
Unified · bot-free · consent-recovered.
Deep cross-source analysis
Patterns no single tool sees.
Actionable insights
Plus continuous evaluation. The goal.
The data-maturity climb · step one is where most stop — DarkField takes you to step five
One analysis, not six reports.
Every source connects into a single monthly analysis — examined together, so patterns that cross channels finally surface: email lifting paid ROAS, price driving funnel drop-off.
Paid channels
Results & next moves
Sales funnel
Where buyers drop off
Tracking & consent
Real sales vs. analytics
Creative & A/B
What's winning
Email marketing
Opens, clicks, revenue
Price benchmark
You vs. competitors
Plugs into the tools you already run.
We pull from your existing stack — no rip-and-replace. If it has an API or an export, we can bring it into your field.
Real findings, from one month's analysis.
A Swedish retailer, ~1,500 products, ~24,000 monthly visitors. Products priced below market were returning the best ROAS on the account — and receiving just 14% of the ad spend. One report found it.
ROAS on below-market prices — the account's best-performing segment, hiding in an untracked overlap between two tools.
Built for mid-size ecommerce.
DarkField pays off when you have real traffic, real ad spend, and more data than you can act on.
You do roughly 50k–1M+ visits a month
Enough volume for patterns to be real.
You spend meaningfully on paid
There's budget worth optimising — Google, Meta.
Your data lives in 4+ tools that don't talk
Unifying them is where the value is.
You want actions, not another dashboard
Every finding ends in a recommendation.
Maybe not yet? If you're pre-traffic, not running paid, or you only want another dashboard — we'll tell you honestly.
Ready to see what's hidden?
A data audit shows you what your stack is missing — before you commit to anything.