Your data,
turned into actions.
DarkField Analytics is a data consultancy that builds you one source of truth - every tool connected, cleaned, unified. Then, every month: exactly what to change to grow, and what last month's changes did.
The data headaches you already know.
If you run a growing company with a real digital presence, you've probably hit most of these. Underneath every one: data that's scattered, dirty, and never turned into action.
Your tools don't agree
GA4, Meta and your own platform each report a different number - which do you trust?
You're flying half-blind
Cookie consent and ad blockers hide a big share of your real conversions.
Bots inflate the numbers
A chunk of your “traffic” was never going to buy a thing.
Dashboards show what, not why
You see the KPI moved - nothing tells you why, or what to change next.
Every question needs an analyst
“Did the new page help?” shouldn't take two weeks to answer.
Desktop & mobile don't connect
Someone who browses on mobile and converts on desktop counts as two people.
Six headaches, one root cause: your data never became one thing →
Most companies never get past step one.
GA4 reports what happened. It can't tell you what to do next. DarkField builds steps two to five - raw data, cleaned, analysed, acted on.
The data-maturity pyramid · the dashed line is where most stop - DarkField takes you to the top
One visitor journey, not six fragments.
The same visitor is a session in GA4, a click in Google Ads, an open in your email tool and a customer in your CRM - four strangers, as far as your tools are concerned. DarkField stitches those fragments back into one holistic visitor journey, from first ad to loyal customer - and analyses the whole journey, every month. Your existing tools stay; no rip-and-replace.
Connected through many overlapping signals - no single shared key required
The stitching is plumbing. Seeing the whole journey is where the findings live →
Any question can now be asked.
Until recently, deep analysis meant data scientists spending hundreds of hours inside a database. Nobody went looking for correlations in the dark - it was a waste of time, so the questions never got asked. That has changed.
Tireless, on your data
With AI working on properly connected data, any question can be asked - and correlations found across hundreds of thousands of visitors, down to the smallest denominators. But the machine is only as good as the data it can see. That's why the core of the work is connecting and cleaning your data first, so the machine can do the work of a data team.
Human, on your business
The consultant is the human behind it: the creativity and company knowledge to ask the right questions, and the judgment to know which answers matter. The machine finds a thousand patterns; the consultant knows which three are worth your next month.
This is what lands in your inbox.
One report. Full coverage. Zero fluff.
Every month: one metric that matters, the findings that explain it, and a ranked list of actions - each with an expected number and a check-by date.
And last month's recommendations scored honestly against reality: HIT, MISS or LEARN.
What one month's report finds.
Our sample report walks a full month of one site's data - an ecommerce store - end to end: the products earning the account's best ad returns were getting a fifth of the budget, while the products that couldn't match them got the rest. One report surfaces it - and more findings like it.
ROAS on below-market prices - the best-performing price group in the catalog, hiding in the overlap between two tools nobody joins together.
Built for growing companies.
DarkField pays off when you have real traffic and more data than you can act on - whether you sell products, generate leads, or both.
You have real traffic and steady conversions
Enough volume for patterns to be real.
You're investing in growth
Ads, content, email, SEO - whatever the channels, the effort deserves measurement.
Your data lives in more than one place
Website, marketing, sales - and nothing joins them. Unifying them is where the value is.
You want actions, not another dashboard
Every finding ends in a recommendation.
Maybe not yet? If you're pre-traffic, or you only want another dashboard - we'll tell you honestly. Start with a sample report instead →
Ready to see what's hidden?
The First Look is 30 minutes, free, and honest - and you leave with a health check of your tracking and two or three things worth fixing, whether or not we ever work together.