Test the journey, not the click.
A flat conversion number hides the truth. Because every journey is unified and scored, we test for the behaviour that predicts lifetime value — and we find the tests worth running in your data, not in a brainstorm.
Testing opportunities come from the field
The monthly analysis surfaces where shoppers hesitate, drop off, or loop back — those are the tests worth running. No guessing which button to recolour; the data queues the experiments by expected impact.
Behavioural A/B testing
Two variants can tie on day-one conversion while one quietly builds shoppers who explore deeper, return more, and spend more over time. We measure the whole journey each variant produces — so you ship the variant that compounds.
Verdicts you can trust
Tests run on cleaned traffic — bots, staff sessions and out-of-market visitors stripped out — so a winner is a real winner. Results are read against engagement scores and predicted LTV, not just the next click.
Tooling that fits your stack
We use a proven testing tool where it fits, or build lightweight custom tests where it doesn't. Either way the results land in your field, measured in the same monthly report as everything else.
Same day-1 conversion, different business
In a behavioural test, variant B tied on conversion but its shoppers explored deeper and scored far higher — so they converted again and spent more. Traditional testing would have called it a tie.
Engagement scoring
The 49-signal score is the measuring stick for every test — a leading indicator of revenue, available days before the sale.
Find your next test in the data.
The audit usually surfaces two or three testing opportunities on its own — that's the starting queue.