Nothing stored until you say so.
We sell consent-first analytics — so this site runs on it. This page explains exactly what we collect, when, and how to change your mind.
The short version
By default this site sets no analytics or marketing cookies and stores nothing about you. Measurement only begins if you accept it in the cookie banner — and you can withdraw that choice at any time via . We never sell or share visitor data. Any data that is collected stays in the EU.
Who we are
DarkField Analytics is operated by Marcus Lagerstrom, based in Sweden. For anything privacy-related, write to marcus.lagerstorm@gmail.com.
What we collect, and when
This site uses Google Tag Manager with Google Consent Mode v2. Every consent signal defaults to denied: until you accept a category in the banner, no analytics or marketing cookies are set and no identifier is stored. If you accept analytics, we use Google Analytics to measure anonymous usage — which pages get read, where visitors come from, what converts — to make the site better. If you accept marketing, ad platforms may set cookies to measure campaigns and build audiences. If you decline, everything on the site still works.
If you email us (for example to book a First Look or request the sample report), we receive what you send and use it only to reply and follow up on your request.
Cookies we can set
| Cookie | Category | Purpose · lifetime |
|---|---|---|
| df_consent | Necessary | Remembers your consent choice. 6 months |
| _ga, _ga_* | Analytics | Google Analytics — anonymous usage measurement. Only set after you accept analytics. up to 13 months |
| Ad platform cookies | Marketing | Campaign measurement and audiences (Google). Only set after you accept marketing. varies by platform |
Where data lives
Consented analytics data is processed by Google on our behalf and configured for EU data residency. We do not sell visitor data, share it with third parties for their own purposes, or use it for anything beyond understanding and improving this site.
Your rights
Under the GDPR you can ask what data we hold about you, ask for it to be corrected or deleted, and withdraw consent at any time — withdrawing is one click in . Email us for anything else; we answer data-subject requests without drama. You also have the right to complain to your supervisory authority (in Sweden: IMY).
Changes
When the measurement setup changes, this page changes with it — the date at the top tells you when. If a change needs new consent, the banner will ask again.
This is how we treat all data.
Consent-first on our own site, consent-first in every client warehouse we build.